Jevification in Brazil.
Software became cheap. Demand for software will not fall — it will explode.
“Jevons paradox applied to code: when building costs plunge, software volume grows more than the savings. Jevification is Brazil becoming a nation of one-person software factories.”
- 01 →
Costs fall
Building an app goes from costing a team to costing an afternoon.
- 02 →
The builder changes
Accountant, doctor, shop owner, student: the builder is no longer a developer.
- 03 →
Volume explodes
Tools around the ERP, 40-seat workflows, vertical apps.
- 04 →
Graduation decides
Value goes to those who reach production — domain, database, auth, recurring use.
Why Brazil first.
- /1Costs in BRL, revenue in USD: the Brazilian builder exports.
- /2WhatsApp and Pix as a native layer, not an integration.
- /3A community already formed before any investment.
Competition
Not Replit. It is Canva.
Replit competes for developers
It competes for people who already code. A small market in Brazil.
Canva competes for non-developers
It is already the tool for people who create without knowing how. That is Lovable’s builder.
The battle is over habits
Someone opening Canva to build a website, landing page or form is a lost user.