Execution

30 · 60 · 90.

Ship every two weeks. Quarterly checkpoints with kill criteria.

Golden rule

The main thing is to keep the main thing the main thing.

Stephen R. Covey

Discipline over volume

30d

Listen and instrument

  • Access to CRM, churn and upgrades
  • 45–60 min interviews with power users
  • Funnel map: checkout, Pix, onboarding
  • Graduation index v0
60d

First loops

  • Pilot university hackathon with campus leaders
  • Viral project alert (1,000+ IPs/30d) active
  • Partner certification rubric published
  • First certified WhatsApp + Pix template
90d

Checkpoint and kill

  • Graduated vs. non-graduated cohorts
  • First viral case study published
  • Solutions Partner directory with SLA
  • Bets without a signal discontinued

Then: 18 months.

  1. 0–90 days

    Diagnosis

    CRM, churn, upgrades, 45–60 min power-user interviews. Funnel, checkout and onboarding.

  2. 3–6 months

    Path to production

    Integrated templates, graduation index, first viral case studies.

  3. 6–12 months

    Measured mechanisms

    Universities, certification and partners as loops with economic metrics.

  4. 12–18 months

    Scale

    SMB, teams and institutions — enterprise as a consequence of the user base.